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Transformation starts the moment you betray your old self.

Most people think they’re stuck because they lack motivation.
Wrong.

The real reason you’re stuck is more dangerous: you’re still loyal to the person you used to be.

I know, because for years I was that person.

I was comfortable at six figures. Not broke. Not thriving. Just… comfortable.
The business hummed along. Same clients. Same revenue. Same problems I ignored because fixing them felt riskier than staying stuck.

Then the pandemic hit. I watched an app I’d sold—one I wasn’t even fully committed to—blow up. That moment forced a brutal question:

👉 Why couldn’t I do that with my own business?

The answer stung: I wasn’t committed enough to betray my old self.

The Loyalty Trap That Keeps You Stuck

You think the issue is willpower, time, or resources.
It’s not.

It’s that you’re still defending the survival strategies of your old self.

Your six-figure mindset whispers:

  • Don’t fire that toxic client—you need the money.

  • Don’t change the team structure—you’ll lose people.

  • Don’t raise standards—you’ll scare everyone off.

“Those aren’t flaws. They’re safety mechanisms. But comfort is the enemy of transformation.

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  • Onboard in days, not months

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With Wing, you buy back time without adding headcount. More focus for strategy, more follow-through on priorities, and a lot fewer “forgot to send” moments.

The Bloodbath Phase Nobody Warns You About

Here’s what no guru on Instagram will tell you: transformation feels like failure before it looks like success.

  • My new GM fired someone 16 minutes into the job.

  • 70% of my staff quit in less than a year.

  • Our revenue dropped under $150k.

  • I planned an exit strategy from what looked like a burning business.

Nights pacing the floor. Doubting every decision. Wondering if I’d destroyed everything.

This is the phase where 70% of transformations die. Because the pain feels permanent and the results aren’t visible yet.

Most people run back to comfort. I almost did.

But here’s the truth: if you don’t endure the bloodbath, you don’t earn the breakthrough.

Then Something Shifted

We stabilized. Then scaled.

650% growth in 18 months. Past $1M in revenue. Milestones that once took years now happened in months.

Not because of some genius strategy. But because I refused to quit when my old identity was screaming at me to go back.

The Transformation Protocol (What Actually Works)

  1. Admit You’re Not Fully Committed → Comfort is the enemy. Where are you coasting?

  2. Execute Before You’re Ready → Stop waiting for perfect. Action creates clarity.

  3. Endure the Bloodbath → If it feels like failure, you’re probably transforming.

  4. Stack Actions, Not Plans → Each bold move reveals the next one.

The Real Test: Can You Betray Your Former Self?

My comfortable self would have been horrified:

  • Turn down $18k/month?

  • Fire 70% of the team?

  • Stop acquiring new clients?

But that version of me couldn’t build a million-dollar business. He was too loyal to comfort.

Your transformation requires complete betrayal of who you used to be.

Stop Waiting for Permission

The DVD doesn’t work until you press play.
The business plan doesn’t work until you execute.
The dream doesn’t work until you commit.

The first step in doing something is doing something.

Not someday. Not when it’s perfect. Today.

Your Move

Right now, what’s the one action you’ve been avoiding because it feels too risky, too uncertain, too painful?

That’s the step your comfortable self will fight.
Take it anyway.

And if you want the exact frameworks I used to survive the bloodbath and scale 650% in 18 months, I share them weekly inside my newsletter Alternative Programming.

👉 Join 5,000+ entrepreneurs here → https://alternative-programming.beehiiv.com/

───────────────────────────── Here’s how we run: M.A.C.H.™

✔ Mindset → Rewire what you believe is possible
✔ AI + Automation → Scale smarter, not harder
✔ Community → Build with others, not in isolation
✔ Hustle → Execute when motivation fades

This is the blueprint for the next generation of builders.

⚙️ Download PromptPath GPT → website.inspiredbybrands.com/prompt-path-gpt-lead
🚀 Pre-Register for the AI & Automation Summit → entrepreneuraisummit.com
📬 Get the Alternative Programming newsletter → alternative-programming.beehiiv.com
📱 Share your wins with #StrongerTogether | Follow @alternativeprogramming

We’re redistributing opportunity through technology.
Let’s reprogram what’s possible — together.

— John Thomas
You did it once. Do it again — this time with leverage. ─────────────────────────────

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